During the 6th China International Consumer Products Expo (CICPE), the Boao Lecheng International Medical Tourism Pilot Zone in Hainan has successively hosted a series of cooperation events for Canadian health food products, the launch ceremony of Canada's Zaley Licensed Health Supplements, and the opening of the Lemi International - Americas Pavilion. Focusing on platform co-building, product implementation, and scenario innovation, these events fully leverage the policy dividend of “special access, pilot and trial” granted to the Hainan Free Trade Port and the Lecheng Pilot Zone, accelerate the efficient aggregation of high-quality international health resources, inject new momentum into the health industry for the Expo to build a “never-ending” international consumption platform, and help the Hainan Free Trade Port establish a new highland for international health consumption.

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As China's first national-level pilot zone primarily focused on international medical tourism services, low-carbon eco-communities, and international organization clusters, the Boao Lecheng International Medical Tourism Pilot Zone, combined with the open policies of the Hainan Free Trade Port, has formed unique advantages in the access of special medical devices, special drugs, and special food products. During this year's CICPE, the Lecheng sub-venue took health consumption as the main line, accelerating international cooperation from “project matchmaking” to “physical implementation”, becoming an important window to showcase China's high-level opening-up and meet the people's high-quality health needs.

On April 17, the Canadian Food Enterprise Matchmaking Event, co-hosted by the Lecheng Pilot Zone Administration and the Consulate General of Canada in Guangzhou, was successfully held. It attracted 22 Canadian food enterprises, 15 medical institutions in the zone, 11 distribution agents, and representatives of financial institutions to conduct precise matchmaking around the access pathways, clinical application, and market promotion of Canadian natural health products. Jacqueline Jorge, Consul of the Consulate General of Canada in Guangzhou, stated that Canadian natural health products are known for their stringent standards, cutting-edge R&D, and high-quality raw materials. The policy innovation and open ecosystem of the Lecheng Pilot Zone provide an efficient and convenient channel for Canadian enterprises to enter the Chinese market. She looks forward to continuously deepening pragmatic cooperation in the health industry between China and Canada through the Expo bond.

Fu Zhu, Deputy Director of the Lecheng Pilot Zone Administration, introduced at the matchmaking event that Lecheng has established a three-in-one cooperation model of “special access + clinical support + real-world research empowerment”, forming systematic and integrated innovation achievements in the approval of special food products, cross-border health consumption, and real-world studies, building a “fast track” and “transformation platform” for overseas health products to enter China. This matchmaking event focused on precise supply-demand matching, promoting the efficient connection of high-quality Canadian dietary supplements and natural health products with the domestic market, medical institutions, and distribution channels, helping more international good products move from Lecheng to the whole country.

On the same day, the launch ceremony of Canada's Zaley brand licensed health supplements and the opening of Lemi International - Americas Pavilion were also held simultaneously, marking the official landing of international licensed health supplements in Lecheng and the operation of the Lemi International Americas Pavilion. Canada Zaley Seal Oil Soft Capsules are the 16th licensed health supplement approved by medical institutions since the implementation of Lecheng's special food policy. Leveraging the cross-border consumption policies of the Free Trade Port and the special policies of Lecheng, domestic consumers can conveniently purchase through compliant channels and simultaneously enjoy high-quality international nutritional health products.

As an intercontinental themed health consumption platform built by Lecheng, the Lemi International Americas Pavilion adopts an integrated model of “offline experience + cross-border e-commerce”, combining product display, immersive experience, professional consultation, and cross-border sales. It regularly exhibits global health products such as licensed health supplements and foods for special medical purposes, creating a “365-day never-ending” cross-border health consumption scenario. The pavilion carefully selects genuine products from Canada, Australia, and other sources, provides personalized health management services, and opens the “last mile” for international high-quality health products to enter Chinese families, further enriching Lecheng's health consumption supply.

In recent years, the Hainan Free Trade Port has continuously deepened institutional integration and innovation, launching a series of opening-up measures in medical health, cross-border consumption, and service trade. Relying on special policies such as the “Nine National Policies,” the Boao Lecheng Pilot Zone has broken down the access barriers for international pharmaceutical and health products, achieving synchronous availability of “international new drugs, special products, and good products” with the domestic market, gradually forming a sound ecosystem of coordinated development of “medical innovation, health consumption, and industrial agglomeration.” During this CICPE, the centralized matchmaking of Canadian health products, the landing of licensed brands, and the opening of themed pavilions are vivid practices of transforming the policy advantages of the Hainan Free Trade Port into industrial advantages and development advantages.

As China's first national-level expo themed on consumer goods, the CICPE is an important hub connecting the domestic and international dual circulations. The Lecheng sub-venue, closely following the theme of “consumption boost, open cooperation,” takes health consumption as the entry point to promote the introduction of international resources, deepen industrial cooperation, and innovate consumption scenarios. This not only enriches the connotation and extension of the CICPE but also demonstrates China's firm determination to continuously expand openness in the health field and share the development opportunities of the Free Trade Port.

In the next step, the Boao Lecheng International Medical Tourism Pilot Zone will continue to make good use of the dual policy dividends of the Free Trade Port and the Pilot Zone, regularly hold international health industry matchmaking activities, improve the whole-chain service system for special food products, accelerate the introduction of more global high-quality health products, promote the quality upgrade of cross-border health consumption, and strive to build a highland for international special food innovation cooperation and an international medical health consumption center. Leveraging the platform effect of the CICPE, Lecheng will continue to polish the “never-ending” health consumption business card, making greater contributions to the construction of the Hainan Free Trade Port, the high-quality development of China's health industry, and the cultivation of an international consumption center.